Roofing contractor standing in front of a completed home

Success Stories

The calendar does not lie

Three roofing companies, three different problems, one playbook: exclusive demand, fast follow-up, honest reporting.

01Bell Roofing Co.

Tampa, FL

The challenge

Twenty years of referral work had plateaued. Two crews sat idle through every slow month, and the owner had no way to turn demand up or down.

The solution

Territory-exclusive Google Ads, an instant-quote funnel and AI follow-up that answers every lead in under five minutes, day or night.

The results

Booked jobs grew from six to thirty-four per month by month five, with crews scheduled eight weeks out for the first time in company history.

Booked jobs / month: 6 to 34

Crew backlog: 8 weeks

Time to first lead: 11 days

02Summit Peak Roofing

Denver, CO

The challenge

Four thousand dollars a month went to a shared-lead marketplace, racing three competitors to every phone call and winning almost none of them.

The solution

We cut the marketplace cord: exclusive Meta Ads in their own zip codes, a Local SEO push into the map pack and reviews on autopilot.

The results

Cost per lead fell by more than half, close rate nearly tripled once leads stopped being shared, and the map pack now sends free work every week.

Cost per lead: Down 58%

Close rate: 11% to 28%

Map pack: #1 in 4 suburbs

03Ironclad Exteriors

Columbus, OH

The challenge

Storm seasons buried the office. Leads waited days for a callback, quotes went quiet and nobody knew which jobs came from where.

The solution

A full CRM rebuild with source tracking, AI speed-to-lead automation and an email program that revives quotes that went cold.

The results

Every lead now gets a response in under five minutes, close rate hit forty-one percent, and revived quotes became a fifth of annual revenue.

Response time: Under 5 min

Close rate: 41%

Revenue from revived quotes: 22%

In their words

"Roofing Lead Experts keeps my crews booked eight weeks out. I plan hiring around it now."

Marcus Bell, Owner, Bell Roofing Co.Tampa, FL

Before: 6 jobs a monthAfter: 34 jobs a month

"The first month paid for the whole year. These leads actually answer the phone."

Dana Whitfield, Owner, Summit Peak RoofingDenver, CO

Before: Shared leadsAfter: 100% exclusive

"For the first time I know exactly where every marketing dollar goes."

Ray Okafor, GM, Ironclad ExteriorsColumbus, OH

Before: No trackingAfter: Full attribution

"They locked our suburbs before our biggest competitor could. That alone was worth it."

Luis Herrera, Owner, Herrera Bros RoofingSan Antonio, TX

Before: Page 3 on GoogleAfter: Map pack top 3

"I was burned twice by marketing agencies. This is the first one that showed me the numbers every single week."

Katie Doyle, Co-owner, Doyle & Sons RoofingNashville, TN

Before: GuessingAfter: Weekly reporting

"The AI follow-up books inspections while my whole team is on roofs. It feels like cheating."

Andre Gibson, Owner, TrueLine RoofingCharlotte, NC

Before: Next-day callbacksAfter: 5 minute replies

Stories and figures shown are illustrative placeholders for this demo brand.

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